“For the toilet seat, attracted countless heroes compete.” Just entered the year of the sheep on the social network, have you been a wave after wave of news about the toilet seat “screen”? A Made in China Japan toilet seat of the free travel story, so that China’s sanitary ware giants Hengjie, Jiu Mu and so on all participate in the war, and the “war” to Kohler, TOTO and other U.S. and Japanese brands to spread the trend, in addition, the industry partners have not been idle, have to join the competition show field. As the core product of intelligent sanitary life, intelligent toilet seat has been taken as the “magic board” to compete for the users of the broad smart home market. Who is the “cover in the cover” behind, hidden in China, Japan, Europe, the United States companies greatly market ambitions.
The sanitary ware industry in China is a high-usage but low attention and low concentration industry, even the so-called big brands like Hengjie and Jiu Mu have not had time to establish absolute market dominance. “This toilet seat incident has given the industry a heavenly opportunity to increase exposure, so everyone is grasping to brush their presence through the incident.” A sanitary ware industry veteran analyzed it this way.
This is the competitive strategy of international brands, in the Chinese people’s toilet habits, cultural factors and other market barriers before the promotion of resources to the market segments, first baking a small fire, and then seek a prairie fire. In the intelligent sanitary ware market into a climate before the international brands in three-star hotels, office buildings and other engineering channels market competition, still has a “foreign moon is more round” cognitive advantage and brand awareness to do the endorsement, slowly etc., slowly dragging, there are billions of dollars a year.
Post time: Oct-29-2023
