“It is believed that the intelligent upgrade of the bathroom space has become an irreversible trend.” October 26, by the Chinese Household Electrical Appliances Association guidance, China Power Grid hosted the “wisdom – healing – enjoy the space 2023 China’s intelligent sanitary ware industry summit forum” was held in Foshan, China Household Electrical Appliances Association, vice president of Zhu Jun, said that, as a smart sanitary ware system in the core of the single product, intelligent toilet in the first two years of the epidemic in the context of a special , the industry continues to achieve more than ten million units of production for two consecutive years, which shows that the market is healthy and robust, the product has been recognized by a certain number of consumers, “I beliAt present, the changes in the real estate industry can not be ignored on the impact of the intelligent sanitary ware industry, the development of the real estate market such as fine decoration, for the intelligent sanitary ware industry has brought sufficient product demand. In this regard, AVC (AVC) home research director Zhou Fang mentioned that in 2022, Beijing and Shanghai were the first to enter the era of second-hand housing to lead the development of real estate, and the stock of housing has become the core driver to pull the growth of related industries, and in this context, the retail scale of the sanitary ware market in 2022 reached 678.4 billion yuan.
“Among them, the high tier level cities are more obviously driven by home decoration, the old house renovation leads the sanitary ware upgrade, and its consumers value one-stop service and customer service system is perfect, the standardization of the decoration process and other integrated service content, the attention rate of this is more than 30%.” Zhou Fang further analysis, said the omni-channel layout, full link empowerment, cross-border cooperation is the three modes of sanitary service integration, while the future upgrade of the sanitary market will follow the intelligent, segmented, symbolic progression development.
Bathroom space intelligence has become an indispensable part of life, so that people’s lifestyles and habits produce profound changes at the same time, but also gives people the realization of health, quality of life, high-quality protection and unlimited possibilities. CSHIA Intelligent Home Industry Alliance Secretary General Zhou Jun talked about the current industry has been moving towards the “intelligent life” stage. Zhou Jun, Secretary General of CSHIA Smart Home Industry Alliance, said that the current industry has moved towards the stage of “smart life”, which focuses on the interconnection of equipments with the residence as the carrier, and brings more convenient services to the users, and he emphasized that the connection itself has no value, and that the scene created behind the connection is the most core value, “In the technology iteration, the value of the cloud is more and more being embodied from the connection control to the AIot. In terms of user experience, from device management advanced to the scene service stage. The industry should be driven by the early guide to drive the market, and slowly form a group of users to drive the market, and realize the leap of technology and humanity.”
Data from the National Bureau of Statistics shows that China’s urbanization rate reached 65.22% in 2022, leaving less than 15% space from the average level of 80% in developed economies, which means that the incremental market of the real estate industry will be significantly insufficient. “Against this background, the large home sector anchored in the stock market has just become a major trend.” Jiang Peng, partner & director of brand marketing center of Luban to home, pointed out that there are four major trends in the current consumer market, namely, the market concentration gradually deepens, the consumer choice to the head of the brand, the new scene is gradually unlocked, the inventory era of the sinking market will be the future of the most potential market, online channels continue to expand, the penetration of the large home e-commerce will accelerate the increase, the channel boundaries are broken, the sales radius of the enterprise gradually Expansion, “after-market services is the current common keywords of the large home retail terminal change, enterprise after-sales radius determines its sales radius, to be applied through digital means, so that the scene service nodes transparent and controllable.”
Post time: Dec-05-2023
