October 19, by the China Building Materials Circulation Association, Foshan China Ceramic City Group hosted by the China Building Materials Circulation Association ceramic sanitary ware dealers Committee, Foshan Ceramic Fair Organizing Committee, China Ceramic Home Network, Bathroom Headline Network jointly organized the “2023 Ninth Foshan Ceramic Fair Dealer Conference” held in Foshan, from the Ceramic sanitary ware entrepreneurs from all over the country, big-name dealers, market giants, buyers, decoration companies and designers on behalf of a total of more than 300 people attended the General Assembly, to discuss the depth of the transition period dealers to break through the market maze of development plans.
I have three labels, one is the 90s “brick” home, because I have been acting as an agent since 1994;, the second is the “bowl of red saint brother”; the third is a simple one, Jin Yi Tao service providers.
Dealers facing the current situation is the decline in consumption, rising costs, gross profit decline, sales decline, door-to-door decline, the whole installation interception, hardcover interception, and so on, and also accompanied by a series of uncertainties.
Our company’s terminal approach is to efficient organization, high-energy channels, high-speed operation, continuous innovation of the “three high and one new” as the core strategy. I will focus on this strategy:
High-efficiency organization: With the expansion of the enterprise scale, if we rely solely on individual managers and leaders, the organization can not exist for a long time, we must establish an organization structure and form that can continue to operate under the management of ordinary people. Efficient organization, the main core is people, how to recruit, use, retain people, and from the boss to the partner’s organization, share money mode, share profit mode, produce 1+1>2 effect, this is the efficient organization.
High-performance channel: It is divided into two dimensions: store mode and channel mode. Store mode to 1 + N-based, brand flagship store + community stores, stores, stores, distribution and other store mode; channel mode is a multi-channel operation, community, home furnishing, installation, industry, distribution, telephone, etc. are involved. Before we were doing wholesale, and then the development of home furnishing, whole installation, precipitation 10 years of channels, this year’s core growth reached 200%. Now, we are trying the 4+1 model, 4 is marketing, layering, distribution, whole installation, 1 is the traffic channel.
High-speed operation: it is a reasonable deployment of various resources, planned, organized arrangements for a variety of actions to achieve a certain goal, including marketing, branding, event planning, implementation, management, optimization, adjustment, action layout and a series of actions to achieve high-speed operation of a number of core is the organization, mechanism, management, assessment, implementation.
Continuous innovation: everything should be customer-centered, create value for customers, not only have a sense of service, but also have the ability to specialize in service, which is very critical, as a platform operation, high-end operation is sure to be equipped with, which is also the most core part of our company.
Stimulate the vitality of the organization, constantly iterative renewal, whether it is organizational renewal, organizational innovation, or design innovation, product innovation, always have a sense of innovation. Innovation is a state of being, to constantly push yourself. For example, we will hold a cultural lecture hall every year, VIP exclusive day, old customer return visit, customer referral incentive mechanism, etc., now the old customer return rate has reached 20%; in the channel maintenance, we invite designers to go to Dubai, Shanghai, Shenzhen to exchange and learn, and hold designer salon activities and so on.
We have been doing fine management, for service providers, get the world of excellent talent. In terms of marketing innovation, the team operates Shake, Little Red Book, video number, more than 50 waves of consultation every month, to realize the new media diversion, conversion and transaction.
For the nation’s best dealers, what is the core competitiveness? We have different answers, some say it is the brand, product, price and even mode, I think there are all.
The first is to choose a good category and brand. It is very critical to choose the right track, service track, according to their own development, capital, environment, volume of the decision to choose the track, there must be a breakthrough and harvest.
The second is to build a good platform, pay attention to the team, entrepreneurial behavior, corporate operation. A person can’t make a team, a team can’t make a platform, a platform can’t do anything about the trend, we have to make a good platform and follow the trend.
Thirdly, we should get into the game as a leader and lead the team to make progress together. Whether a company is good or not, it is very important for the boss to get into the game, and every thing should be plowed into.
Fourth, deep plowing market, research consumer demand, good customer management.
Fifth, altruistic thinking, put the value of the customer in the first place.
Sixth, the ability to keep learning. Continuous learning and innovation, keep the best state, because the state determines the shape, determines the ecology.
3 years of epidemic, live is the hard skills, this 3 years there is no worst only worse, I think we either resigned to fate, or desperate, or out of the game, or outstanding!
Post time: Oct-28-2023
