The starting point of product development must be to meet the needs of consumers and solve his pain points. We are developing on the track of intelligence, conforming to the direction of intelligent, customised and humanised consumption. Especially the intelligent toilet this track above is now the current development of the largest space, China bathroom intelligent toilet retention rate is only 4%, Japan reached 90%, the United States, South Korea reached 80%, that is, the retention rate of intelligent toilets. Some time ago I did a research, asked 80 college students, now college students are basically after 00, 00 after the living conditions at home should be very good, the family has a smart toilet how many raise your hand, this sample is still relatively scientific, because college students all over the country, the last 80 college students only 1 raised his hand, not 4% retention rate. So the development potential of this industry is very large, so we all have to work together to do a good job in this industry.
In the recently held Xiaohongshu 3C home appliances and furniture industry business conference, the platform announced a set of key data: Xiaohongshu station home home furnishings content year-on-year growth of more than 440% in 2021, search growth of more than 200%. Ang Yang, general manager of Xiaohongshu business resistant consumer industry group, Xiaohongshu has not only become the first choice of the user’s ‘home life’ content channel in the past year, but also become the main position of 3C home appliances and home products marketing.
It was revealed that in the platform search domain, the small red book daily average search volume has reached 300 million times, more than 60% of users in the platform’s first action is to search. In the past year, the purchase of “home life” related products, nearly 90% of the users are users will be small red book heavy search users. This means that Xiaohongshu search has played an important role in home appliances and furniture consumer decision-making.
On 4 August, Xiaoshan District Intelligent Home Furnishing Industry Association was formally established in Yinong Town, including Hangzhou Fengbei Sanitary Ware Co. The establishment of the association will further cohesion of the local intelligent home furnishing enterprise power, so that the current rapid rise of the industry market, the reality of the demand for the development of the group, and the development of enterprise transformation and innovation oriented to produce the same frequency resonance, to achieve the high-quality development of the intelligent home furnishing industry economy.
Post time: Aug-21-2023
