Since the emergence of the smart toilet seat in 2015, China’s smart toilet industry has been maintaining high growth. This year, despite the relative slowdown in growth, it still maintains double-digit growth. AVC (AVC) online push total data show that in January-September 2023, the retail sales scale of intelligent toilets was 4.33 billion yuan, up 16.2% year-on-year; the retail volume scale was 1.973 million units, up 28.0% year-on-year. Industry Analysis
Reviewing this year, the smart toilet market presents several obvious features:
1, intelligent toilet seat recovery, intelligent all-in-one continues to lead the rise
AVC online push total data show that in 2023 Q3 smart all-in-one machine online retail sales of 1.0 billion yuan, up 20.8% year-on-year; retail volume of 493,000 units, up 71.2% year-on-year. 2023 Q3 smart toilet seat online retail sales of 170 million yuan, up 8.1% year-on-year; retail volume of 133,000 units, up 16.2% year-on-year. The smart toilet seat market turned positive year-on-year, and the recovery is obvious. The intelligent all-in-one machine market continues to maintain high growth, and the industry as a whole shows double growth.
2, emerging channels, smart all-in-one machine jittery e-commerce accounted for further improvement
AVC (AVC) online monitoring data show that the retail sales of intelligent all-in-one machine jittery e-commerce in January-September 2023 has reached 18%, and the intelligent toilet seat is still dominated by mainstream e-commerce.
This is mainly due to two factors. On the one hand, compared with mainstream e-commerce, the average price of smart all-in-one machine in the jittery e-commerce has obvious advantages. And the difference in the average price of smart toilet covers in different e-commerce companies is not big. On the other hand, in terms of the concentration of the head brand, in January-September 2023, the TOP3, TOP5, and TOP10 sales of smart toilet seat in the Jitterbug e-commerce accounted for 81%, 89%, and 96%, respectively, and the high monopoly has limited the entry of the brand.
3, consumption tends to be conservative and cautious, dual-category price segment downward trend is obvious
Affected by the epidemic, in recent years, residents have been significantly impacted by the impact of consumption. Reflected in the intelligent toilet industry, intelligent all-in-one machine, intelligent toilet seat price range have moved down significantly. Among them, the growth of the price segment of smart all-in-one machine below 1500 yuan is mainly due to the pattern of changes in the head brand, the online smart all-in-one machine sales from January to September this year TOP10 brands, there are 2 brands with an average price of less than 1500 yuan, compared with the same period of the previous year, there is another new one. In addition, the increase in the proportion of jittery e-commerce is also an important factor. The proportion of low-priced smart toilet covers also increased slightly.
Post time: Nov-13-2023
